CIRQ
I created CIRQ from ideation into an award-winning business.
After I developed our proprietary screen technology, this was utilised to train members in a fitness class environment, but at a time that suited them. The workout that truly worked around the person.
Our bespoke CMS housed +1,000 CIRQ exercise videos that were segmented together to create a large bank of unique workouts.
An exerciser could walk in at any time and, via our multiple screens and integrated lights and sounds, absorb immediately how and what to train.
Each day was a new gamified circuit to keep members engaged and muscles guessing.
After only 3 months of trading we were extremely proud to be named BEST FITNESS STUDIO IN LONDON by GQ Magazine.
The Workout That Works Around You
Status quo = exercise classes drive motivation and are highly popular
Problem for Customer = busy lives = late for classes, losing credit/money
Problem for Operator = instructor fees highly competitive, unreliable
Solution = utilising screen instruction and immersive light/sound cues to create non-stop circuit workout
